Your Next 4 Videos

1. Foundation: start here

Maria and Rose grouped growth by monthly revenue, meaning sales before costs. Their stages describe different priorities. Pick the current situation you want to examine, not your goal.

• Stage 1, $0–$10K/month: clarify what you sell and plan traffic to the buying path.
• Stage 2, $10K–$100K/month: identify productive activities and capacity limits.
• Stage 3, $100K–$1M/month: examine customer value and useful new products.

Pre-revenue? Start with Stage 1. At a boundary, use the section matching your constraint. Complete Foundation and the posting plan, plus one stage exercise.

2. Stage 1: traffic calculator

Traffic means people reaching a named point in your buying path. Here we count checkout visits. Conversion rate means the share that purchase. Two purchases from 100 visits is 2%, or 0.02.

The event example uses a $10,000 monthly revenue goal, a $150 price, and an assumed 2% rate. The original worksheet permits average order value if known.

The example is prefilled. Replace it with your own data. The rate is an assumption unless measured. This estimates required traffic, not profit or guaranteed sales.

3. Stage 2: activity audit

List recurring activities and estimated monthly revenue associated with them. Do not count the same sale in full under multiple activities. Unknown is acceptable. Select the strongest one or two activities, then decide what to cut, delegate, or increase.

Event teaching example: Mary attributes $8K to content, $4K to ads, $1K to email, and $1K to DMs. These are illustrative figures. Use your own evidence.

4. Stage 2: bottleneck exercise

A bottleneck is the step that limits the whole process. The source worksheet asks what ten times your strongest activity would require. Example: 3 reels a week becomes 30. If editing time prevents that, editing is the bottleneck.

5. Stage 3: customer value

Use consistent dates and definitions. The original sheet compares 12 months of data with Maria’s reported figures. Her results are not targets every business should copy. Mark missing numbers unknown.

Cash collected

Money actually received during the reporting period. Specify refunds and exclusions.

AOV: average order value

Order revenue ÷ number of orders in the same scope.

CAC: customer acquisition cost

Acquisition costs ÷ new customers acquired. State paid-only or blended scope.

LTV: lifetime customer value

The defined value of a customer over the relationship. State revenue or contribution profit, observed or modeled. A short-period total is not automatically lifetime value.

LTV:CAC

Defined LTV ÷ CAC. Use compatible customer populations.

ROAS: return on ad spend

Attributed revenue ÷ ad spend. It is not profit. State the attribution window.

Conversion rate

Purchases ÷ corresponding visits, multiplied by 100 for a percentage.

Daily ad spend

Ad spend per day. Specify the dates used if averaging.

Revenue per email subscriber

Revenue attributed to the list ÷ subscribers under a defined period and counting method.

Illustrative example: $500 across 10 orders gives $50 AOV. $200 in acquisition costs for 10 new customers gives $20 CAC. $600 attributed revenue from $200 ad spend gives 3× ROAS. These are teaching examples, not event results.

Maria’s schedule: publishing and weekly work

Publishing means when a post goes live. Batching means creating several posts together, ahead of publishing. The event gave both schedules.

Daily posting levels

Source slides label times “PST.” They are shown below as Pacific local times. These are her schedule examples, not universal best posting times. Choose a level you can maintain.

A reel is a short video. A carousel is a swipeable multi-image post. Level 2 is documented in session notes; its separate photo is missing. The Level 3 photo shows all three posting slots.

Her example workweek

The slide says “This is just an example.” Its calendar displays October 2025 and GMT-07. Use the weekday pattern, not those old dates.

*The Tuesday title continues “+ New A…” but is cropped in the source. No weekend work blocks are shown. This does not mean no weekend publishing. Her next slide emphasizes 80% of time on generating traffic.

Use it for October 15–18

Begin with Level 1: one reel per day about the same offer. Choose your local posting time and put filming on your calendar beforehand. For Thursday, choose a remaining time after the call. Friday’s batch can prepare the weekend videos. That application is adapted from her schedule.

Sources: IMG_1270, IMG_2461, IMG_1272, IMG_2508–2517 and event-2026-10-10-stages.md in the supplied folder. Ad checks describe her example; this plan does not launch ads or commit spending.

6. Four-day video plan

Apply the event’s one-offer focus, multiple angles, and consistent posting. These four prompts are adapted practice exercises, not the event’s original assignment. Use the same offer, platform, and conversion mechanism all four days.

Thursday 15

Explain the problem your offer solves.

Opening to adapt: “This helps [person] with [specific problem].”

Friday 16

Explain one component of the same offer.

Opening to adapt: “Here is what [part of the offer] helps you do.”

Saturday 17

Explain a supported useful result.

Opening to adapt: “After using this, you can [supported result].”

Sunday 18

Answer a real question about the offer.

Opening to adapt: “A question about [offer] is [question].”

Illustrative meal-prep example: explain the busy-lunch problem, show the five-lunch package, explain its practical convenience, then answer how ordering works. All four videos point to the same real order page.